A Whole New Ball Game
TENS of thousands of football fans from all over the country will get a small taste of SpeedQuizzing’s revolutionary digital quiz at some big games over the coming days.
The York-based quiz tech company has partnered with digital advertising company Project11 in a deal that will see a series of football-related trivia electronically displayed on LED pitch-side boards at three of the biggest matches in the English Football League Championship.
In true SpeedQuizzing style, fans will have a limited amount of time to identify the correct answer to each question – in this case just six seconds – before the answer is revealed on the boards.
The partnership is part of an ongoing programme of marketing activity which aims to raise awareness of SpeedQuizzing’s industry-leading digital quiz platform and encourage more people to check out their nearest SpeedQuizzing event, with more than 800 games played in pubs and other venues across the UK every week.
The first match where fans will be exposed to a quick football trivia poser will be Friday night’s Fulham versus Middlesbrough clash. On Saturday, the Kiyan Prince Foundation Stadium will see the digital pitch-side boards beam questions to fans as second-placed Leeds take on mid-table Queens Park Rangers. Finally, fans will be able to put their quizzing skills to the test at the Monday night clash between top-of-the-league West Bromwich Albion and Stoke City. Each of the matches will be televised on Sky Sports, with an average TV audience of 500,000 per match.
Phil Qua, Operations Manager at SpeedQuizzing, said: “As a big football fan myself, I’m excited about the huge opportunities this partnership presents to reach and engage with a massive audience, both in the grounds themselves and also the hundreds of thousands of people watching the games on a screen elsewhere.
“All three fixtures look like being great games, but we’re hoping fans take their eye off the ball for at least a couple of minutes over the 90 to challenge themselves with some of the questions we’ll be throwing their way.
“It’s meant to provide a wider audience with a little taster of the SpeedQuizzing concept and experience, and we hope that it’ll encourage even more people to get down to their local SpeedQuizzing venue and experience our high-intensity, fast-paced, fun-packed quizzes for themselves.”
The company, which is behind an interactive online quiz platform and app that allows pubs to do away with the old pen and paper model by enabling players to answer questions through their smartphone or tablet, saw year-on-year sales of its digital question packs grow by 30% in 2019 – with SpeedQuizzing on track to become a £1m business in 2020. Its interactive quiz platform and app are now used to host game-show style quizzes in more than 800 pubs across the UK every week. These range from small village pubs with a handful of teams, to large bars with up to 400 players. Digital question packs can be tailored to meet audience needs, with SpeedQuizzing offering packs that cover a broad range of subject areas, as well as more bespoke packs such as 100% football-themed question packs.
Over the course of 2020, the company expects to see even greater growth, and earlier this month it unveiled a new interactive digital bingo game, which entertainment hosts and players can download for free through the company’s website. The duo behind the company – brothers John and Alan Leach – are also looking to take SpeedQuizzing into new markets outside of the pub sector and grow its international presence, building on the 225 SpeedQuizzing events currently hosted in over 25 countries outside of the UK every week, including the USA, New Zealand and India.
